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Sales
Performance Escalation
Accelerate your
sales process and make your forecasting real.
Does your company
suffer from one or more of these situations:
1) Sales
forecasting is an exercise in fantasy, not reliable and
bankable?
2) Your sales team
produces sporadic "roller coaster" sales results and
recurring end of the quarter emergency
behavior?
3) Long
unpredictable sales cycles for seasoned people, and
excessive ramp-up times for new hires?
4) Your cost of
sales is too high (the overhead for marketing and
sales)?
The SPE identifies your
ideal sales process specific to your product and markets.
Such insight gives you control over your sales team's
activity, improves individual performance, and establishes
certainty in your revenue forecasting.
There are three phases
to the SPE:
I. We develop
an accurate description of your ideal sales process based
on our studies of your best sales people, your product
and markets, and your existing sales administration. This
description becomes your key tool for managing the stages
of your sales funnel.
II. The entire sales
staff activities are compared to the ideal sales process
and stages of your sales funnel. The breakdowns and
pitfalls of your current sales activities and sales
production measurements are revealed and consequent costs
and lost revenues are noted.
III. Your sales
staff and management are trained and coached to correct
gaps in performance. Managers and teams begin mastery of
effective sales practices, develop consistent productive
activities, and generate realistic ratios and projections
of their accounts. Cost of sales and length of cycles
decreases.
What you
gain:
You have precise metrics of what's working and what's not
in your sales process.
Specific skills training and coaching can be targeted to
those who need it.
Compensation can be accurately tied to effectiveness and
cost of sales.
Your weaker sales people can begin to produce like your
stars, and stars can become even more
consistent.
Your forecasts are trustworthy, the sales department is
disciplined, and your bottom line improved.
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Copyright 2003, All Rights Reserved
Allies
Consulting
POBox 9635
San Rafael, CA 94912
(415) 459-2272
www.AlliesConsulting.com
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